Panificio da Sergio
E-commerce for a family bakery, delivered and still online
Nobody asked me for a website. They had a recipe archive handwritten on paper, three generations who disagreed about everything, and a shop that ended each day not knowing what it had sold. The real work was deciding what to automate and what to leave to a human.
The problem
Three generations with incompatible opinions on pricing, catalogue and opening hours. No data on what actually sold, because it was recorded by hand. A website with a £0 materials budget.
How I handled it
- A workshop with all three generations together, so principles were decided before specs
- Specs written in Italian and English, so nobody could claim they had not understood
- Open source and free tiers only: the budget constraint became the design constraint
- A catalogue with collection scheduling, because for bread the date matters more than the price
The result
- A complete e-commerce site in production, under the materials budget
- End-to-end order flow: catalogue, cart, collection, confirmation, dashboard
- Bilingual, with care for the shop's walk-in customers
- Still online months later, which is the only test that counts